Man--you cannot sleep in. That's all there is to it. Rue La La is also having a final sale boutique. Prices aren't as crazy as Hautelook, but they're definitely cheaper than Gilt--I saw a Walter jacket for less that I'd just ordered... and it was definitely $20 less? No $49 less. Geez.
Anyway, it just goes to show you. Early birds and whatnot.